January 5, 2026
For Immediate Release
Spain, Portugal, South Africa, Colombia, Denmark & Sweden included in strategic expansion.
SAN LUIS OBISPO, CA, USA – In concurrence with a strong 2025, Lezyne—manufacturer of premium bicycle accessories—has expanded and modernized its global distribution network to support continued growth and better serve retailers and riders worldwide. Effective immediately, Team Bike will distribute Lezyne products in Spain and Portugal; Echelon South Africa will become the official distributor in South Africa; Colombian distributor 14 OCHOMILES joins as a new partner for the brand; and H.F. Christiansen will oversee distribution in Denmark and Sweden.
South Africa
Echelon South Africa, a division of BBL Security Products, enters the partnership after more than a decade of experience in premium hardware and cycling products. Driven by internal passion for the sport, they have steadily grown their presence and brand reach within the cycling sector. Now, begins an exciting new chapter with Lezyne.
“As a business, we always strive to partner with brands that embody quality, reliability, and innovative design,” said Phillip Botha, sales manager at Echelon South Africa. “Lezyne exemplifies all of this, and we are proud to bring their products to our customers.”
Colombia
Family-owned 14 OCHOMILES has grown from a small Bogotá shop into a leading national retailer and distributor known for premium brands and community involvement.
“We’re proud to bring Lezyne to Colombia,” said owner Juan Pablo. “We’ve admired the brand for years, and we’re excited to share its innovation, durability, and design with the cycling community we love and serve.”
Denmark & Sweden
Beginning March 1, 2025, H.F. Christiansen A/S and its Swedish subsidiary Unicykel AB will manage Lezyne distribution across the Nordic regions.
“Lezyne has always been a top-tier brand with its dedication to innovation, quality, and sustainability,” said Henrik Lunn Christiansen, CEO of H.F. Christiansen A/S. “We look forward to lifting the brand to new heights through our 120 years in the Scandinavian cycling market.”
“For dealers and consumers in Sweden, Lezyne fits like a glove,” added Mats Douhan, chief commercial officer of Unicykel AB. “We’re especially excited to offer Lezyne’s best-in-class LED lineup.”
Lezyne European Territory Manager Mark Robinson highlighted the significance of the partnership: “HF Christiansen’s heritage and Unicykel’s deep market knowledge give us a strong platform to elevate our full product range across Denmark and Sweden. Together, we’re ready to bring even more riders the performance, reliability, and design Lezyne is known for.”
Spain & Portugal
Lezyne also announces a new partnership with Team Bike, effective April 1, 2025.
“This collaboration marks an important milestone as we join forces with a premium partner known for professionalism and long-standing retail relationships,” said Robinson. “Their ability to reach more retailers and expand the Lezyne assortment in Spain and Portugal will play a crucial role in enhancing our presence in the region. We look forward to a successful partnership and the opportunities ahead.”
With these strategic distribution updates, Lezyne continues to strengthen its global footprint which will improve availability, service, and support for riders and retailers around the world.
SOUTH AFRICA
Echelon South Africa
info@echelonsa.co.za
COLOMBIA
14 Ochomiles
info@14ochomiles.com
DENMARK / SWEDEN
H.F. Christiansen A/S
info@hfchristiansen.com
SPAIN / PORTUGAL
Team Bike
info@teambike.com
