Each week during Bike Month we’ll be giving away a set of KTV Drive lights through our local bike coalition to help promote rider safety and the importance of visibility. In cooperation with the coalition, we’re encouraging the month-long #LetsGetVisible trend. Check out the contest here.
The Tour of California kicks off this weekend and will once again pass through our backyard at the race’s midway point. As the most prestigious U.S. stage race, the field is stacked and features a powerful international presence. Kicking off Sunday, May 10 (Don’t forget: it’s Mother’s Day) the Tour winds it way from Sacramento, through the Golden State and finishes around the Rose Bowl in Pasadena. Along the way, it will traverse some of California’s most notorious climbs like Mt. Hamilton and Mt. Baldy, and test the GC contenders during the high-altitude timetrial in Big Bear. Stage 8 has us the most excited; it will bring the peloton from Avila Beach to Pismo Beach, passing by our headquarters less than a kilometer away.
The Lezyne-sponsored Optum Pro Cycling p/b KBS team will be fielding a talented and very motivated squad at this year’s Tour of California. They’ll have 2015 Redlands winner and GC contender Phil Gaimon leading the charge, along with guys like Will Routley (last year’s KOM winner) and recent Tour of the Gila stage winners Mike Woods and Ryan Anderson in the hunt for stage wins. The team will also field a women’s squad for the coinciding three-day women’s stage race. The women’s team has also been racking up the podiums this year and has the depth to contest for every stage and jersey on offer.
Throughout the week we’ll be on scene working with the Optum squads as they compete for glory. Furthermore, they will be the first team to race with our GPS computers at the Tour of California. During select stages, we are planning to work with one or two of the Optum riders and recap the day’s battle. Here we’ll dive into their race data; analyzing their efforts and other interesting statistics through our GPS Root website.
There’s obviously been a lot of buzz about our new GPS line, and Mike Cushionbury of Dirt Rag Mag is the latest to speak up about this exciting new release! Mike gives a rundown of the product line, and got his hands on a GPS Mini, which he took out for a spin on San Luis Obispo’s Madonna Mountain and returned with anticipation for its official release.
“Lezyne has made a bold move. The company is well known for creating beautiful, machined aluminum pumps and tire levers. It’s since grown exponentially to include bottle cages, tools and lights. Now, in its ninth year of existence the brand is unabashedly going head to head with GPS leader Garmin…Overall, Lezyne has created a GPS with a lot of promise, and promises. I like the simplicity, the size and the interaction it’s claiming. It’s a GPS I’m excited about.”
Sea Otter was going off this last weekend, and Pinkbike was there to catch and report on all the action. Our booth got a little love as did our full line of GPS devices on hand for everyone to check out, but the ultra-compact Mini GPS seemed to get all the attention!
Pinkbike says, “Lezyne announced their new line of GPS computers at the Taipei Cycle Show, and had the full line on hand at Sea Otter. The Mini is the smallest unit, weighing only 30 grams with a claimed 10 hour run time. In addition to recording GPS data, the computer can display time, distance, speed, and elevation. MSRP: $139.99 USD.”
We here at Lezyne are obviously, truly excited about the release of our GPS line, which will be shipped out very soon! Bike Magazine has a nice review on the GPS Mini, the smallest of the three devices that will be available. The elegant Mini GPS is compact, powerful and ideal for the cycling minimalist. Simply turn it on, press start and go for a ride. Essential ride data is presented on a sharp, easy to read, semi-customizable display and logged for later analysis. The display also features auto-scrolling ride info, custom lap presets and an optional auto start/stop function. An optimized GPS recording system stores up to 100 hours of data and can be easily accessed via flash drive technology. Rides are saved as .fit files for cross-compatibility with third-party interfaces like Strava™ and TrainingPeaks®. Housed in a stylish aluminum bezel, the computer features a simple three-button operation and is micro USB rechargeable for up to 10 hours of runtime.
“The Lezyne Mini GPS is the smallest stand-alone GPS unit we’ve seen, but the California-based brand has big goals. Ever since GPS units started making their way onto bicycles, there’s been one clear market leader: Garmin. There are some other nice units out there, but Garmin is slaying it with a whopping seven cycling-specific computers starting at just $130. Lezyne recently announced the release of three new computers in an effort to grab a piece of the global positioning pie, starting with the Mini GPS.”
Join us at the Laguna Seca Raceway, April 16-19, for the 25TH annual Sea Otter Classic bike festival. We’ll be set up in booth number 423 along with our latest collection of goods—and likely a few swag items to hand out. Additionally, our new line of GPS computers will be making their first public appearance at the event, including the worlds smallest cycling computer: the Mini GPS. Also, be sure to cruise by at 3:00pm on Friday, April 17 to meet gravity rock star Cedric Gracia where he’ll be hanging out, signing posters and greeting fans.
It’s been a long time coming, but it’s here…the next generation of the cycling computer: Lezyne GPS! This new category was revealed at Taipei Cycle Show 2015 and quickly garnered loads of attention. Apart from blowing up Twitter and Instagram, we’ve also been getting plenty of GPS coverage across the media-sphere from outlets including Pinkbike, Road.cc, Bikeradar, and Bikerumor. The momentum we have going is astounding and we have even bigger plans for GPS as we keep stoking the fire! Here a few links highlighting our entry into the world of GPS. Be sure to keep checking back as we continue to add more breaking stories.
“For a company that’s outwardly focused on non-electronic devices, the move to computers may seem a stretch. But, word on the street is their lights make up a rather significant portion of the company’s sales, and those LED lights led them into electronics, so this was a logical next step. As product manager Kyle Casteel explained, “We already had the engineers and the resources, and they were looking for a new challenge.” What makes their entry into the category noteworthy isn’t necessarily the features, which are very good, but rather the price and the size, which are phenomenal.” Read More…
“Our Mat is out in Taipei at the moment and he Skyped us from a cocktail party (this really happened) to let us know about the new range of GPS computers that Lezyne are announcing today. He’s dedicated, is Mat. Both to the imparting of great tech news and the imbibing of vodka and tonic.” Read More…
“Following a two year development project, Lezyne has entered into the GPS market. Three units were presented to the media at yesterday’s launch in Taipei: the Mini, Power and Super. Kyle Casteel, Lezyne’s worldwide product manager, says, ‘It was a two year project that involved twelve designers. In fact, we had to take on new staff to fulfill the project, but you will see it was not only developing the GPS units themselves, but also the website and applications that will be involved and the communication with other devices. It was a long endeavor, and a huge learning curve. We developed this product from scratch, including all the internal programming, all the GPS units, the interaction, and from the website to the apps it is all done in-house. We’re pretty excited about it, and it’s a whole new category. We came from developing pumps and mini-tools, then later branching out in to LEDs was a huge market for us, which opened the door to GPS computers.'” Read More…
“Lezyne is best known for its multi-tools and pumps, but now it’s branching into the electronic arm of the cycling market with the introduction of GPS computers. Using GPS and wireless, the new computers can read a rider’s power output, speed, distance, and heart rate, while pairing with smartphones and other training devices.” Read More…
“Lezyne is expanding its bicycle accessories empire with a whole new category: GPS computers. Three new models are coming this year, ranging from a small-and-simple unit with just the bare essentials, to a fully featured model with all the bells and whistles.” Read More…
Road Cycling UK
“Accessories experts Lezyne, who make some of the finest pumps, tools and lights on the market, have launched three GPS-ready computers at the Taipei Cycle Show.” Read More…
“Lezyne has launched a range of three cycling GPS computers, including the smallest available.” Read More…
We are so pumped to have New Zealand native and fearless shredder Kelly McGarry as our newest Lezyne ambassador. As an all-around adrenaline crusader, McGarry has become one of extreme sports’ most likeable guys and biggest huckers. He’s built his reputation as one of the world’s premier gravity mountain bikers with his long locks, big smile and go-huge attitude. Be sure to stay tuned: we have some wild plans in store with Kelly and his 70-foot-gap-flipping mentalness.
Read more about Kelly at his Lezyne ambassador page here!
Stylish smartphone companion for riders needing continuous access to their handheld devices: The new Lezyne Smart Dry Caddy is a smart way to safely mount the most popular touchscreen phones to a bicycle stem or handlebar—including the new iPhone 6.
It’s waterproof, lightweight and durable with a touchscreen friendly window.
The phone is protected in a zip-style case with an additional Velcro flap, and securely connects to a Lezyne X-Lock mount. For more information visit the product page and watch a product demo here:
Effective immediately, the Benelux region of Europe will have two new Lezyne distributors. They will be supplanting the recently disbanded Rivo Sports, which had been the sole distributor in this territory. Guru-Sport (www.guru-sport.com) will now manage Belgium and Luxembourg, with Oneway Distribution (www.o-w-d.nl) taking over the Netherlands.
“The Benelux market is very important for us, so it was a strategic decision to split them up,” said Lezyne’s Sales and Marketing Director Ulrike Prokasky. “Rivo Sports had been with us since day one and it was very unfortunate to see them have to close their doors. Ad Enzerink (owner of Rivo) was very loyal to us and has always had a true passion for Lezyne. It was Enzerink who built Lezyne into one of Benelux’ market leaders.”
The new distributors will be taking over a brand already well established in their markets. With the region’s countries reallocated, each sales team will be able to focus on their assigned areas, helping to take Lezyne to the next level. Furthermore, with Lezyne set to expand its product line, having two dedicated forces will allow for better and more efficient distribution of a growing range of goods.
“We are looking forward to working with Guru-Sport and Oneway Distribution,” Prokasky concluded. “Both have very strong sales teams and a great commitment to their brands.”