New Benelux Lezyne Distributors
Effective immediately, the Benelux region of Europe will have two new Lezyne distributors. They will be supplanting the recently disbanded Rivo Sports, which had been the sole distributor in this territory. Guru-Sport (www.guru-sport.com) will now manage Belgium and Luxembourg, with Oneway Distribution (www.o-w-d.nl) taking over the Netherlands.
“The Benelux market is very important for us, so it was a strategic decision to split them up,” said Lezyne’s Sales and Marketing Director Ulrike Prokasky. “Rivo Sports had been with us since day one and it was very unfortunate to see them have to close their doors. Ad Enzerink (owner of Rivo) was very loyal to us and has always had a true passion for Lezyne. It was Enzerink who built Lezyne into one of Benelux’ market leaders.”
The new distributors will be taking over a brand already well established in their markets. With the region’s countries reallocated, each sales team will be able to focus on their assigned areas, helping to take Lezyne to the next level. Furthermore, with Lezyne set to expand its product line, having two dedicated forces will allow for better and more efficient distribution of a growing range of goods.
“We are looking forward to working with Guru-Sport and Oneway Distribution,” Prokasky concluded. “Both have very strong sales teams and a great commitment to their brands.”