Dirt Rag Previews the Lezyne GPS Line

Dirt Rag Previews the Lezyne GPS Line

Dirt Rag Previews the Lezyne GPS Line

There’s obviously been a lot of buzz about our new GPS line, and Mike Cushionbury of Dirt Rag Mag is the latest to speak up about this exciting new release! Mike gives a rundown of the product line, and got his hands on a GPS Mini, which he took out for a spin on San Luis Obispo’s Madonna Mountain and returned with anticipation for its official release.

“Lezyne has made a bold move. The company is well known for creating beautiful, machined aluminum pumps and tire levers. It’s since grown exponentially to include bottle cages, tools and lights. Now, in its ninth year of existence the brand is unabashedly going head to head with GPS leader Garmin…Overall, Lezyne has created a GPS with a lot of promise, and promises. I like the simplicity, the size and the interaction it’s claiming. It’s a GPS I’m excited about.”

Read Mike’s review here.

Check out more information about the Lezyne GPS line here.

Pinkbike Covers the GPS Mini at Sea Otter

Pinkbike Covers the GPS Mini at Sea Otter

Pinkbike Covers the GPS Mini at Sea Otter

Sea Otter was going off this last weekend, and Pinkbike was there to catch and report on all the action. Our booth got a little love as did our full line of GPS devices on hand for everyone to check out, but the ultra-compact Mini GPS seemed to get all the attention!

Pinkbike says, “Lezyne announced their new line of GPS computers at the Taipei Cycle Show, and had the full line on hand at Sea Otter. The Mini is the smallest unit, weighing only 30 grams with a claimed 10 hour run time. In addition to recording GPS data, the computer can display time, distance, speed, and elevation. MSRP: $139.99 USD.”

Read the entire article here.

Find out more about the Lezyne GPS line here.

Bike Magazine Reviews the Lezyne Mini GPS

Bike Magazine Reviews the Lezyne Mini GPS

Bike Magazine Reviews the Lezyne Mini GPS

We here at Lezyne are obviously, truly excited about the release of our GPS line, which will be shipped out very soon! Bike Magazine has a nice review on the GPS Mini, the smallest of the three devices that will be available. The elegant Mini GPS is compact, powerful and ideal for the cycling minimalist. Simply turn it on, press start and go for a ride. Essential ride data is presented on a sharp, easy to read, semi-customizable display and logged for later analysis. The display also features auto-scrolling ride info, custom lap presets and an optional auto start/stop function. An optimized GPS recording system stores up to 100 hours of data and can be easily accessed via flash drive technology. Rides are saved as .fit files for cross-compatibility with third-party interfaces like Strava™ and TrainingPeaks®. Housed in a stylish aluminum bezel, the computer features a simple three-button operation and is micro USB rechargeable for up to 10 hours of runtime.

“The Lezyne Mini GPS is the smallest stand-alone GPS unit we’ve seen, but the California-based brand has big goals. Ever since GPS units started making their way onto bicycles, there’s been one clear market leader: Garmin. There are some other nice units out there, but Garmin is slaying it with a whopping seven cycling-specific computers starting at just $130. Lezyne recently announced the release of three new computers in an effort to grab a piece of the global positioning pie, starting with the Mini GPS.”

Read more here!

Visit Lezyne at Sea Otter

Visit Lezyne at Sea Otter - Cedric Gracia

Visit Lezyne at Sea Otter

Join us at the Laguna Seca Raceway, April 16-19, for the 25TH annual Sea Otter Classic bike festival. We’ll be set up in booth number 423 along with our latest collection of goods—and likely a few swag items to hand out. Additionally, our new line of GPS computers will be making their first public appearance at the event, including the worlds smallest cycling computer: the Mini GPS. Also, be sure to cruise by at 3:00pm on Friday, April 17 to meet gravity rock star Cedric Gracia where he’ll be hanging out, signing posters and greeting fans.

Visit Lezyne at Sea Otter - Map
Expo Map – Click for full size
The Word Is Out on Lezyne GPS

The Word Is Out on Lezyne GPS

The Word Is Out on Lezyne GPS

The Word Is Out on Lezyne GPS

It’s been a long time coming, but it’s here…the next generation of the cycling computer: Lezyne GPS! This new category was revealed at Taipei Cycle Show 2015 and quickly garnered loads of attention. Apart from blowing up Twitter and Instagram, we’ve also been getting plenty of GPS coverage across the media-sphere from outlets including Pinkbike, Road.cc, Bikeradar, and Bikerumor. The momentum we have going is astounding and we have even bigger plans for GPS as we keep stoking the fire! Here a few links highlighting our entry into the world of GPS. Be sure to keep checking back as we continue to add more breaking stories.


The Word Is Out on Lezyne GPS - Bikerumor
Image: Bikerumor

“For a company that’s outwardly focused on non-electronic devices, the move to computers may seem a stretch. But, word on the street is their lights make up a rather significant portion of the company’s sales, and those LED lights led them into electronics, so this was a logical next step. As product manager Kyle Casteel explained, “We already had the engineers and the resources, and they were looking for a new challenge.” What makes their entry into the category noteworthy isn’t necessarily the features, which are very good, but rather the price and the size, which are phenomenal.” Read More…


The Word Is Out on Lezyne GPS - Road.cc
Image: Road.cc

“Our Mat is out in Taipei at the moment and he Skyped us from a cocktail party (this really happened) to let us know about the new range of GPS computers that Lezyne are announcing today. He’s dedicated, is Mat. Both to the imparting of great tech news and the imbibing of vodka and tonic.” Read More…


The Word Is Out on Lezyne GPS - Pinkbike
Image: Pinkbike

“Following a two year development project, Lezyne has entered into the GPS market. Three units were presented to the media at yesterday’s launch in Taipei: the Mini, Power and Super. Kyle Casteel, Lezyne’s worldwide product manager, says, ‘It was a two year project that involved twelve designers. In fact, we had to take on new staff to fulfill the project, but you will see it was not only developing the GPS units themselves, but also the website and applications that will be involved and the communication with other devices. It was a long endeavor, and a huge learning curve. We developed this product from scratch, including all the internal programming, all the GPS units, the interaction, and from the website to the apps it is all done in-house. We’re pretty excited about it, and it’s a whole new category. We came from developing pumps and mini-tools, then later branching out in to LEDs was a huge market for us, which opened the door to GPS computers.'” Read More…


The Word Is Out on Lezyne GPS - Bicycling Mag
Image: Bicycling

“Lezyne is best known for its multi-tools and pumps, but now it’s branching into the electronic arm of the cycling market with the introduction of GPS computers. Using GPS and wireless, the new computers can read a rider’s power output, speed, distance, and heart rate, while pairing with smartphones and other training devices.” Read More…


The Word Is Out on Lezyne GPS - Bikeradar
Image: Bikeradar

“Lezyne is expanding its bicycle accessories empire with a whole new category: GPS computers. Three new models are coming this year, ranging from a small-and-simple unit with just the bare essentials, to a fully featured model with all the bells and whistles.” Read More…

Road Cycling UK

The Word Is Out on Lezyne GPS - Road Cycling UK
Image: Road Cycling UK

“Accessories experts Lezyne, who make some of the finest pumps, tools and lights on the market, have launched three GPS-ready computers at the Taipei Cycle Show.” Read More…

Cycling Weekly

The Word Is Out on Lezyne GPS - Cycling Weekly
Image: Cycling Weekly

“Lezyne has launched a range of three cycling GPS computers, including the smallest available.” Read More…

More Media Coverage:

Peloton Magazine
Bicycle Retailer
220 Triathlon

Read more about the new Lezyne GPS cycling computer line at http://www.lezyne.com/products-gps.php

Lezyne Lands Kiwi Ambassador Kelly McGarry

Lezyne lands a Kiwi ambassador Kelly McGarry

Lezyne Lands Kiwi Ambassador Kelly McGarry

We are so pumped to have New Zealand native and fearless shredder Kelly McGarry as our newest Lezyne ambassador. As an all-around adrenaline crusader, McGarry has become one of extreme sports’ most likeable guys and biggest huckers. He’s built his reputation as one of the world’s premier gravity mountain bikers with his long locks, big smile and go-huge attitude. Be sure to stay tuned: we have some wild plans in store with Kelly and his 70-foot-gap-flipping mentalness.

Lezyne lands Kiwi Ambassador Kelly McGarry - Cardrona Tables

Lezyne lands Kiwi Ambassador Kelly McGarry - Sequence 1

Lezyne lands Kiwi Ambassador Kelly McGarry - Rampage

Read more about Kelly at his Lezyne ambassador page here!

New Smart Dry Caddy Now Available

Lezyne Smart Dry Caddy
Smart Dry Caddy

New Smart Dry Caddy Now Available

Stylish smartphone companion for riders needing continuous access to their handheld devices: The new Lezyne Smart Dry Caddy is a smart way to safely mount the most popular touchscreen phones to a bicycle stem or handlebar—including the new iPhone 6.

Lezyne Smart Dry Caddy
Lezyne Smart Dry Caddy (click to enlarge)

It’s waterproof, lightweight and durable with a touchscreen friendly window.

The phone is protected in a zip-style case with an additional Velcro flap, and securely connects to a Lezyne X-Lock mount. For more information visit the product page and watch a product demo here:

New Benelux Lezyne Distributors

New Lezyne Distributors in Benelux

New Benelux Lezyne Distributors

Effective immediately, the Benelux region of Europe will have two new Lezyne distributors. They will be supplanting the recently disbanded Rivo Sports, which had been the sole distributor in this territory. Guru-Sport (www.guru-sport.com) will now manage Belgium and Luxembourg, with Oneway Distribution (www.o-w-d.nl) taking over the Netherlands.

“The Benelux market is very important for us, so it was a strategic decision to split them up,” said Lezyne’s Sales and Marketing Director Ulrike Prokasky. “Rivo Sports had been with us since day one and it was very unfortunate to see them have to close their doors. Ad Enzerink (owner of Rivo) was very loyal to us and has always had a true passion for Lezyne. It was Enzerink who built Lezyne into one of Benelux’ market leaders.”

The new distributors will be taking over a brand already well established in their markets. With the region’s countries reallocated, each sales team will be able to focus on their assigned areas, helping to take Lezyne to the next level. Furthermore, with Lezyne set to expand its product line, having two dedicated forces will allow for better and more efficient distribution of a growing range of goods.

“We are looking forward to working with Guru-Sport and Oneway Distribution,” Prokasky concluded. “Both have very strong sales teams and a great commitment to their brands.”

Lezyne Set To Debut New Category in Taiwan

Lezyne at Taipei Show

Lezyne Set To Debut New Category in Taiwan

Lezyne in Taipei

We’re jammin’ along in preparation for our finest Taipei Cycle Show appearance yet. So, if you’re cruising the capital of Taiwan next week, please come by to check out our latest and greatest—and most certainly to see the exciting new category we’re adding to our Year 9 product line!

Taipei Show Floor Plan
Taipei Show Floor Plan (click to enlarge)

We’ll be set up on the fourth floor in booth number L0416. Be sure to swing by for a chat, a gander and a high-five; we might even be able to fix you up with a tasty beverage while you’re browsing around our exhibit. We are Lezyne, and we can engineer fun, too! We hope to see you to see you there.

If you would like to schedule an appointment, please email uli@lezyne.com to arrange a meeting with an appropriate Lezyne representative.

Lezyne Joins Optum Pro Cycling

Lezyne Joins Optum Pro Cycling - Logo

Lezyne Joins Optum Pro Cycling

February 20, 2015

San Luis Obispo, CA – Cycling accessories brand Lezyne has partnered with the Optum Pro Cycling p/b Kelly Benefit Strategies team as a product sponsor for 2015. The deal will have the team riding with Lezyne LED lights, saddles bags, CO2 inflators and various other accessories. Having previously worked together (when Lezyne first started in 2007), talks went smoothly and the two quickly reestablished their relationship.

“Optum is one of the top professional teams in North America and they are exceptionally organized,” said Dillon Clapp, Lezyne’s worldwide communications manager. “The riders are all outstanding ambassadors for the brand, and the management is great to work with. They were an integral part of our development when we first hit the market and we look forward to building on that success moving forward.”

Lezyne Joins Optum Pro Cycling - Ladies

Highlighting the renewed partnership, Optum p/b KBS will play a large role in Lezyne’s upcoming product release in March 2015. Lezyne has plans to add a new category to their current lineup and the team will be used as a platform for its debut.

‎”We are really excited to work with Lezyne again,” discussed Optum’s general manager, Jacob Erker. “Their full line is both stunning and durable and we look forward to working closely with Lezyne on future product releases.”

Lezyne Joins Optum Pro Cycling - Ladies Riding

Recently, Lezyne met with the women’s team in Borrego Springs, California, where two days were spent collecting photo and video content of the squad in action. Of the 10-women roster, five are returning and five riders are new. Among the new recruits is Californian Alison Tetrick, where Lezyne is based.

“My favorite thing about Lezyne is they’re sleek and sexy,” said Tetrick, winner of the final stage of this year’s Tour Femenino de San Luis in Argentina. “I like to have my cycling accessories as high tech as the equipment I ride.”

Lezyne Joins Optum Pro Cycling

A photo gallery from Lezyne’s recent encounter with the women’s team can be viewed here.

The 2015 Optum p/b KBS rosters include of the following riders, men: Bjorn Selander, Brad Huff, Curtis White, Eric Young, Guillaume Boivin, Jesse Anthony, Mike Woods, Phil Gaimon, Pierrick Naud, Ryan Anderson, Scott Zwizanski, Tom Soladay, Tom Zirbel and Will Routley. Women: Alison Tetrick, Amy Charity, Annie Ewart, Ariane Horbach, Brianna Walle, Janel Halcomb, Jasmin Glaesser, Leah Kirchmann, Lex Albrecht and Maura Kinsella

Lezyne Joins Optum Pro Cycling - Men

For more information visit www.lezyne.com or www.optumprocycling.com.