New Benelux Lezyne Distributors

New Lezyne Distributors in Benelux

New Benelux Lezyne Distributors

Effective immediately, the Benelux region of Europe will have two new Lezyne distributors. They will be supplanting the recently disbanded Rivo Sports, which had been the sole distributor in this territory. Guru-Sport (www.guru-sport.com) will now manage Belgium and Luxembourg, with Oneway Distribution (www.o-w-d.nl) taking over the Netherlands.

“The Benelux market is very important for us, so it was a strategic decision to split them up,” said Lezyne’s Sales and Marketing Director Ulrike Prokasky. “Rivo Sports had been with us since day one and it was very unfortunate to see them have to close their doors. Ad Enzerink (owner of Rivo) was very loyal to us and has always had a true passion for Lezyne. It was Enzerink who built Lezyne into one of Benelux’ market leaders.”

The new distributors will be taking over a brand already well established in their markets. With the region’s countries reallocated, each sales team will be able to focus on their assigned areas, helping to take Lezyne to the next level. Furthermore, with Lezyne set to expand its product line, having two dedicated forces will allow for better and more efficient distribution of a growing range of goods.

“We are looking forward to working with Guru-Sport and Oneway Distribution,” Prokasky concluded. “Both have very strong sales teams and a great commitment to their brands.”

Lezyne Set To Debut New Category in Taiwan

Lezyne at Taipei Show

Lezyne Set To Debut New Category in Taiwan

Lezyne in Taipei

We’re jammin’ along in preparation for our finest Taipei Cycle Show appearance yet. So, if you’re cruising the capital of Taiwan next week, please come by to check out our latest and greatest—and most certainly to see the exciting new category we’re adding to our Year 9 product line!

Taipei Show Floor Plan
Taipei Show Floor Plan (click to enlarge)

We’ll be set up on the fourth floor in booth number L0416. Be sure to swing by for a chat, a gander and a high-five; we might even be able to fix you up with a tasty beverage while you’re browsing around our exhibit. We are Lezyne, and we can engineer fun, too! We hope to see you to see you there.

If you would like to schedule an appointment, please email uli@lezyne.com to arrange a meeting with an appropriate Lezyne representative.

Lezyne Joins Optum Pro Cycling

Lezyne Joins Optum Pro Cycling - Logo

Lezyne Joins Optum Pro Cycling

February 20, 2015
FOR IMMEDIATE RELEASE

San Luis Obispo, CA – Cycling accessories brand Lezyne has partnered with the Optum Pro Cycling p/b Kelly Benefit Strategies team as a product sponsor for 2015. The deal will have the team riding with Lezyne LED lights, saddles bags, CO2 inflators and various other accessories. Having previously worked together (when Lezyne first started in 2007), talks went smoothly and the two quickly reestablished their relationship.

“Optum is one of the top professional teams in North America and they are exceptionally organized,” said Dillon Clapp, Lezyne’s worldwide communications manager. “The riders are all outstanding ambassadors for the brand, and the management is great to work with. They were an integral part of our development when we first hit the market and we look forward to building on that success moving forward.”

Lezyne Joins Optum Pro Cycling - Ladies

Highlighting the renewed partnership, Optum p/b KBS will play a large role in Lezyne’s upcoming product release in March 2015. Lezyne has plans to add a new category to their current lineup and the team will be used as a platform for its debut.

‎”We are really excited to work with Lezyne again,” discussed Optum’s general manager, Jacob Erker. “Their full line is both stunning and durable and we look forward to working closely with Lezyne on future product releases.”

Lezyne Joins Optum Pro Cycling - Ladies Riding

Recently, Lezyne met with the women’s team in Borrego Springs, California, where two days were spent collecting photo and video content of the squad in action. Of the 10-women roster, five are returning and five riders are new. Among the new recruits is Californian Alison Tetrick, where Lezyne is based.

“My favorite thing about Lezyne is they’re sleek and sexy,” said Tetrick, winner of the final stage of this year’s Tour Femenino de San Luis in Argentina. “I like to have my cycling accessories as high tech as the equipment I ride.”

Lezyne Joins Optum Pro Cycling

A photo gallery from Lezyne’s recent encounter with the women’s team can be viewed here.

The 2015 Optum p/b KBS rosters include of the following riders, men: Bjorn Selander, Brad Huff, Curtis White, Eric Young, Guillaume Boivin, Jesse Anthony, Mike Woods, Phil Gaimon, Pierrick Naud, Ryan Anderson, Scott Zwizanski, Tom Soladay, Tom Zirbel and Will Routley. Women: Alison Tetrick, Amy Charity, Annie Ewart, Ariane Horbach, Brianna Walle, Janel Halcomb, Jasmin Glaesser, Leah Kirchmann, Lex Albrecht and Maura Kinsella

Lezyne Joins Optum Pro Cycling - Men

For more information visit www.lezyne.com or www.optumprocycling.com.

Clapp Returns to Lezyne

Clapp Returns to Lezyne
Clapp Returns to Lezyne – Clapp with Sales and Marketing Director Uli Prokasky

Feb. 20, 2015
For Immediate Release

San Luis Obispo, CA– Lezyne, innovators of premier cycling accessories, welcomes back Dillon Clapp as their new Worldwide Communications Manager. Clapp, a founding member of Lezyne, returns after four and one-half years away from the brand. During his hiatus, Clapp worked as a creative director in cycling media before reconnecting with the company he once held a position with.

“Since I left Lezyne, the company has expanded considerably,” Clapp discussed. “They’ve added new categories like LED, and have some really exciting projects currently being developed. It was just a great time to return and reunite with a brand I have so much history with. I’m eager to help Lezyne take the next step in their evolution, and to also return to my hometown of San Luis Obispo, California.”

Clapp will be tasked with managing much of Lezyne’s marketing efforts and brand identity. This will include working with the media, managing athlete partnerships and being involved with the company’s creative direction. Furthermore, Clapp will look to expand Lezyne’s online presence. And, as communications manager, he will work with Lezyne’s international distributors to grow the brand and develop a strong, consistent global identity.

Back in San Luis Obispo, Clapp looks to continue his passion for cycling and to reintegrate with the city’s strong cycling community. “Lezyne is located in one of the best cycling areas in the country,” Clapp concluded, “and I’m absolutely thrilled to move back and take on this new opportunity.”

Clapp’s contact details are as follows:

Dillon Clapp
Worldwide Communications Manager
dillon@lezyne.com
+1 805-242-4104
www.lezyne.com

The Brighter Cyclist Reviews the Lezyne Deca Drive

The Brighter Cyclist Reviews the Lezyne Deca Drive

The Brighter Cyclist Reviews the Lezyne Deca Drive

We obviously love our product reviews, but it’s not often that we get one in video form. The Brighter Cyclist, a UK-based youtube reviewer, had some great words to say about or Deca Drive. The Deca Drive is designed with a sleek CNC-sculpted aluminum body in a compact, self-contained configuration. It features Constant Lumens power management that drives three LEDs at a steady and bright 900 lm. Overdrive Race Mode makes it possible for quick switching between Overdrive and Economy, and its Infinite Light design allows for on-demand battery replacement. The Intelligent Power Indicator button allows the user to check the power level any time. It is recharged either with fast, high efficiency, 2 Amp recharging with a compatible wall adaptor, or via a Micro USB cable for ultimate convenience. The Deca Drive’s Composite Matrix hard mounts secure the light to 31.8 mm and 25.4 mm handlebars. It is also available in the Fully Loaded package with aluminum handlebar mounts (31.8mm and 25.4mm), a spare battery pack, a Micro USB charging cable, and CM storage case.

Check out the original post here!

Bikemagic Reviews the Lezyne Femto Drive

Bikemagic Reviews the Lezyne Femto Drive
Image: Bikemagic

Bikemagic Reviews the Lezyne Femto Drive

Bikemagic is an online source for everything and anything mountain biking, including news, reviews, videos, gear, events, and more. They recently got their hands on one of our best selling Femto Drive lights (available as a front or rear LED) and took it for a spin! The Femto Drive Front is a bright, ultra-compact, 15 lumen safety light. It features an integrated lens switch made of high-grade optical material, which serves as an activation button that cycles through four Flash modes and one Solid mode. The CNC –machined aluminum body is lightweight, durable, and extremely weather-resistant. The Composite Matrix back cap features the Clip-On System for versatile strapped or clipped mounting. The multi-position silicon rubber strap attaches directly to the back plate to secure the light to a wide range of handle bar diameters. The Side Visibility lens extends beyond the body providing 180 degrees visibility, and increasing user safety. The back cap can easily be unscrewed to replace the two CR2032 disposable batteries. The Femto Drive Front is available as a single front LED, or as a front/rear pair (Femto Drive Front and Rear). Replacement CR2032 batteries are also available in packs of 2 and 8.

“Continuing the American manufacturer’s history of truly eye-catching design, the Femto Drive lights feature a brushed engineered alloy body, which comes in seven different colours, and a durable rubber strap. The strap’s clip mechanism is especially simplistic, quick and easy to operate even with the most cumbersome of winter gloves on.
Read more at http://bikemagic.com/accessories/lezyne-femto-drive-led-lights.html#FtQIyseURBRZq4iJ.99″

Read the full review here.

Lezyne Partners with Danny MacAskill’s Drop and Roll Tour

Lezyne Partners with Danny MacAskill's Drop and Roll Tour

Lezyne Partners with Danny MacAskill’s Drop and Roll Tour

As we all know by now, Danny MacAskill has been dazzling crowds all over the world as a professional trials rider ever since his breakthrough 5:30 minute YouTube video in 2009 when he was 23 years old. As of today, that video has garnered more than 34 million views. Since then, the Scottish rider, born in the Isle of Skye, has become a household name with features in publications such as the New York Times and numerous award nominations. And to think…he started off as a bicycle mechanic. We’re all fairly familiar with his ridiculously impressive and awe-inspiring YouTube videos that either keep us at the edges of our seats or captivated with wild amusement and even a sense of nostalgia, and last year Danny took it up a notch with the introduction of his street trials team, the Drop and Roll Tour. Made up of Duncan Shaw, Fabio Wibmer, Ali C and of course, Danny MacAskill, the team rocked crowds all over Europe, starting with their first show in Baden, Switzerland in June of 2014. The tour went on to stop at the Quay Commonwealth Games Festival in Glasgow, The Belladrum Tartan Heart Festival in Beauly (Inverness-shire), the Red Bull Air Race in Royal Ascot and Eurobike in Germany. As a sponsor of Danny MacAskill, Lezyne is proud to expand as a partner to the Drop and Roll Tour and will build and name a “Bunny Hop Contest” featuring an obstacle built of Lezyne Floor Pumps. Stay tuned, this team is going places!

View more about the Drop and Roll Tour at Lezyne’s team page here.

Riding Addiction/COMMENCAL becomes COMMENCAL/Vallnord

Riding Addiction/COMMENCAL becomes COMMENCAL/Vallnord
COMMENCAL/Vallnord

Riding Addiction/COMMENCAL becomes COMMENCAL/Vallnord

After six years of collaboration with the COMMENCAL brand, COMMENCAL/Riding Addiction is honoured to announce the arrival of a new Andorran partner, Vallnord resort! Still managed by the Riding Addiction structure with Thibaut and Gaëtan RUFFIN, Remi Thirion and Myriam Nicole (winner of 2011 World Cup), the team has changed names and will now be known as COMMENCAL/VALLNORD to honour the two main partners. Its bike park, its different enduro trails and its sports complex, make VALLNORD an ideal playground for the team. In addition, Gaëtan VIGE, a promising young rider, joins the team and will evolve in the Junior category for the next two seasons. Lezyne is proud to continue its sponsorship with COMMENCAL/Vallnord!

Read more about the new Vallnord sponsorship at PinkBike here.

Lotto Belisol Becomes Lotto Soudal

Lotto Belisol Becomes Lotto Soudal
Lotto Soudal

Lotto Belisol Becomes Lotto Soudal

For over 30 years, the Belgian National Lottery has been involved in professional cycling. Lotto riders have claimed over 760 victories making Lotto one of the most successful teams in professional cycling. Lezyne’s sponsorship of the Lotto Belisol team has been a great partnership. For 2015, Belisol has ended sponsorship of the team and Soudal has stepped in, which is Europe’s top manufacturer of sealants, adhesives and PU-foams since 1966. The newly renamed Lotto-Soudal team now continues with Tour de France stage winners Andre Greipel and Jurgen Van den Broeck, Grand Tour talents Jurgen Reolandts and Jelle Vanendert, as well as former Belgian National Road Champion Ludivine Henrion, and Cherise Taylor on the women’s team. The team also welcomes newcomers Jasper De Buyst and Thomas De Gendt. Lezyne is proud to continue this sponsorship and looks forward to many more victories to come for this strong and well-respected Belgian team.

Read more about the Soudal sponsorship at Cycling News here, and at the Lotto Belisol site here.

Road.cc Reviews the Lezyne Phone Wallet

Road.cc Reviews the Lezyne Phone Wallet
Image: Road.cc

Road.cc Reviews the Lezyne Phone Wallet

The folks over at Road.cc got their hands on one of our best-selling Phone Wallets and gave it some pretty good feedback! The Lezyne Phone Wallet is a streamlined single fold design that makes this wallet a great smartphone organizer for the jersey pocket or pack. The smartphone is stored in a water resistant zippered pocket with a seam welded, clear panel that is touchscreen compatible providing protected access. The clear panel is protected by a velcro cover with four integrated card slots for money and identification. It is designed to fit most modern smartphones.

“Lezyne’s Phone Wallet is a handy pack for keeping your phone safe and for carrying some cards and ID, so handy in fact I haven’t restricted it to just on the bike usage.”

Read the entire review here!

Shop the Lezyne Phone Wallet here.