San Luis Obispo, CA – Lezyne is proud to announce it will continue it’s cooperation with Danny MacAskill for another two years. To commemorate the renewed relationship, Lezyne is excited to launch the new MacAskill Signature products: The MacAskill Block tool and MacAskill Travel Drive pump.
Lezyne met with Danny at this year’s Eurobike Expo, where talk of a signature line started. “When we met, we knew we wanted to continue our relationship with Danny. Its been a great year working with him and we are excited to be signed on for another 2-years. We also wanted to do something special with Danny by making something that meets his needs as a pro athlete.” says Patrick Ribera-McKay, Lezyne’s Marketing Manager.
In no time, ideas on paper turned in to real products tailored for Danny, and the rider-mechanic in all of us. The result is a tool and travel pump that are equally suited for use on the bike at home or on the road, easy to carry, with the quality, durability, and style of Lezyne’s Shop Tools. In fact, that quality and stylish design are the main reasons why the Scottish YouTube sensation chose to enter into a partnership with Lezyne.
MacAskill and Lezyne started their cooperation earlier this year and so far both sides have benefited from this decision. The YouTube project ‘Danny MacAskill Insights,’ already past the one million views benchmark, shows the star athlete returning home to Edinburgh, where he visited his roots and tried out his Lezyne equipment for the first time. (The link to the clip). Lezyne also worked with Danny over the summer, where Danny took part in a bike mechanic workshop at a trial youth camp. Lezyne supported this event with a screwdriver workshop, where they taught kids how to utilize a bike multi-tool. You’ll find the video HERE.
The MacAskill Series will be available in stores starting February 2013.