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Lezyne proudly announces the addition of two new distributors to our international sales network. Effective immediately, BikeToyz in Denmark and Authority Sportline in Colombia will exclusively distribute Lezyne.

BikeToyz was founded in a Danish basement in 1994 with the goal of supplying shops with mid- to high-end products. Twenty-three years later, BikeToyz remains committed to distributing the finest products to the shops of Denmark.

“We are thrilled to partner with Lezyne as their exclusive distributor for the Danish market. Lezyne represents premium quality and great looking products, and we’re confident we’ll make the brand a market leader over the coming years,” said Claus Beck, CEO of BikeToyz.

Authority Sportline distributes sporting goods out of their offices in Bucaramanga, Colombia. They plan to position Lezyne as the customer’s primary choice. As a lean team, they are obsessed with customer satisfaction, innovation and quality.

“We are excited that Authority Sportline will now be distributing Lezyne in Colombia,” said marketing manager, Julian Gonzalez. “Lezyne is the perfect complement to our range of cycling products as the brand represents innovation, great designs and quality products. Additionally, they have a solid, long-term strategy and development potential. We will position Lezyne in Colombia as the best GPS, LED lights, pumps, tools and accessories brand in our cycling market. We are delighted to be part of Lezyne’s family.”

Brian Billington, Lezyne’s Pacific Oceanic sales manager, relishes the partnership with Authority Sportline. “There’s a growing cycling market in Colombia, and we feel we’ve found the right distributor to integrate Lezyne with this country’s storied cycling history.”

Lezyne’s European sales and marketing manager, Nico Jeczawitz, is confident Lezyne will thrive with BikeToyz. “Cycling is a huge part of the Danish culture, and Lezyne perfectly fits with that rich heritage,” said Jeczawitz. “We are very happy to be working with BikeToyz. It’s a bright future for Lezyne in Denmark.”