As a sponsor for ARTCRANK London 2011, the Lezyne bicycle products company were interested in showcasing their fine track pumps in an innovative way.
The production team for the show wanted to bring what we called “the red carpet effect” to London’s second ARTCRANK show. Thus this rope barrier was designed and constructed with specially-sourced pink inner tubes. The branding for ARTCRANK, Look Mum No Hands! and Lezyne were all highlighted in the installation.
The design allowed for the bikes to remain functional during the event—something of which many of the show attendees took full advantage.