Lezyne Joins Optum Pro Cycling
February 20, 2015
FOR IMMEDIATE RELEASE
San Luis Obispo, CA – Cycling accessories brand Lezyne has partnered with the Optum Pro Cycling p/b Kelly Benefit Strategies team as a product sponsor for 2015. The deal will have the team riding with Lezyne LED lights, saddles bags, CO2 inflators and various other accessories. Having previously worked together (when Lezyne first started in 2007), talks went smoothly and the two quickly reestablished their relationship.
“Optum is one of the top professional teams in North America and they are exceptionally organized,” said Dillon Clapp, Lezyne’s worldwide communications manager. “The riders are all outstanding ambassadors for the brand, and the management is great to work with. They were an integral part of our development when we first hit the market and we look forward to building on that success moving forward.”
Highlighting the renewed partnership, Optum p/b KBS will play a large role in Lezyne’s upcoming product release in March 2015. Lezyne has plans to add a new category to their current lineup and the team will be used as a platform for its debut.
”We are really excited to work with Lezyne again,” discussed Optum’s general manager, Jacob Erker. “Their full line is both stunning and durable and we look forward to working closely with Lezyne on future product releases.”
Recently, Lezyne met with the women’s team in Borrego Springs, California, where two days were spent collecting photo and video content of the squad in action. Of the 10-women roster, five are returning and five riders are new. Among the new recruits is Californian Alison Tetrick, where Lezyne is based.
“My favorite thing about Lezyne is they’re sleek and sexy,” said Tetrick, winner of the final stage of this year’s Tour Femenino de San Luis in Argentina. “I like to have my cycling accessories as high tech as the equipment I ride.”
A photo gallery from Lezyne’s recent encounter with the women’s team can be viewed here.
The 2015 Optum p/b KBS rosters include of the following riders, men: Bjorn Selander, Brad Huff, Curtis White, Eric Young, Guillaume Boivin, Jesse Anthony, Mike Woods, Phil Gaimon, Pierrick Naud, Ryan Anderson, Scott Zwizanski, Tom Soladay, Tom Zirbel and Will Routley. Women: Alison Tetrick, Amy Charity, Annie Ewart, Ariane Horbach, Brianna Walle, Janel Halcomb, Jasmin Glaesser, Leah Kirchmann, Lex Albrecht and Maura Kinsella
For more information visit www.lezyne.com or www.optumprocycling.com.