Category Archives: News

PRESS RELEASE: Cedric Gracia Continues and LEZYNE Places 3rd in German Awards

LEZYNE NEWS – CEDRIC Continues through 2012/Lezyne Places 3rd in German Mag Award.

FOR IMMEDIATE RELEASE:

Cedric Continues as Lezyne Ambassador Through 2012

Cedric Gracia

San Luis Obispo, CA – Lezyne is proud to announce the continued partnership with gravity legend Cedric Gracia (CG Racing Brigade) through the 2012 Season. A Lezyne Ambassador since 2009, Cedric is a long-time user and supporter of Lezyne. “Cedric is a great athlete to work with and a lot of fun. He has really helped to spread Lezyne’s message of Engineered Design around the world. We are stoked to continue working with him,” said Patrick Ribera-McKay, Lezyne’s Worldwide Marketing Manager.

Cedric will be using Lezyne pumps, tools, tire repair, bottle cages, CO2 inflators, organizers, and LED lights throughout the 2012 season. Learn more about Cedric and Lezyne here: Cedric Gracia Lezyne Ambassador Page

Lezyne Places 3rd in German Magazine Readers Awards.

Ulrike Schlifske

Germany – Lezyne was recently awarded 3rd Place for Best Pump Brand in the reader polls for the German magazines “RoadBIKE,” “MountainBIKE,” and “bike.” Lezyne’s Ulrike Schlifske and Jessica Vogel (Marketing Assistant, 2 Wheel Distribution) were on hand to accept the awards. This is the second year that Lezyne has received honors from the readers of “RoadBIKE,” “MountainBIKE,” and “bike” magazines.

New Women’s Specific Bike Shop opens and features Lezyne Products

Izzivelo, a new women’s specific bike shop is open for business!! Now, how neat is that!?

Izzivelo

A new online bike kit shop geared specifically to female cyclists has opened for business. Izzivelo has been founded by Charis Drysdale, who co-owns Lakeland-based DC Cycles with her husband.

Charis feels the bike industry is too male-orientated and that women deserve a better choice of clothing and accessories than that offered by most bike shops. “I found most bike shops to be quite blokey and the same was true with most internet sites, which I feel puts women off going in and really looking at things,” she told BikeRadar that “I found that most had a smaller [women's] product range and tended to focus solely on clothing rather than offering a good range of accessories as well.

“I wanted to create something for women that offered a wide range of clothing choice, whether you ride on road, off road or simply to work.  Not only that but I wanted to have tools, pumps and other accessories as well, making it a one-stop shop for everything bar the bike itself.”

The website features kit from brands like Ana Nichoola, Pearl Izumi, Castelli, Bionicon, Alchemy Goods and Lezyne – everything from winter tights and jerseys to multi tools and handbags made from inner tubes. Anyone who doesn’t want to buy online can view the range at DC Cycles in Ulverston, Lancashire. Visit www.izzivelo.com for more information.

This writeup was done by Bike Radar. You can follow BikeRadar on Twitter at twitter.com/bikeradar and on Facebook at facebook.com/BikeRadar.

Charis Drysdale

Lezyne is the Best Christmas Gift EVER!!

Lezyne products can and will make for the perfect gift. I’m not sayin, but I’m just sayin. At least Mountain Biking UK thinks so. And I’ll have to agree.

Now that we’re into December, it’s time to start dropping hints to Santa about what you might like to find in your stocking on 25 December. If you’re stuck for ideas, here’s MBUK’s run-down of this year’s best Christmas gifts and stocking fillers!

FOR IMMEDIATE RELEASE – Taipei Show, Team HTC-Highroads, and New Media

Lezyne

FOR IMMEDIATE RELEASE – Taipei Show, Team HTC-Highroads, and New Media

Lezyne is Back From Taipei Show 2011
The Lezyne crew is back from a successful 2011 Taipei Cycle Show. We had a great looking 2-story booth and plenty of traffic during all three days of the show.

Those lucky enough to go upstairs got a sneak peak at what will be new from Lezyne in Year 5 (2012). We have several great new products coming, but that is all we will say about the Year 5 Products right now. Everyone else will have to wait until Eurobike to see how Lezyne will change the world of accessories again.

Lezyne did show the new limited edition HTC-Highroad Tool Kit. This custom HTC-Highroad colored and badged kit was created to help the Carla’s Circle fund. Only 2000 units will be made and for every kit sold, $2.00 will be donated to the fund. For more information, follow these links:

* HTC-Highroad Tool Kit page
* Carla’s Circle

Keep an eye on our website and Facebook page for updates on our New Y5 Product line up.

Team HTC-Highroads: 3 Days, 3 Victories
Riders: Matt Goss / Evelyn Stevens / Gatis Smukulis
Photos by: TDWSport.com / Dick Soepenberg / TDWSport.com

Team HTC-Highroads is on a winning streak; 3 victories in 3 days.

The streak started on Saturday March 19th, with Matt Goss taking the win at Milan San Remo for the biggest finish of his career. Goss has had a spectacular season so far, with stage victories in the Tour Down Under, Tour of Oman, and Paris-Nice. Milan-San Remo is his 8th win of the year so far.

On Sunday, HTC-Highroad Women’s rider Evelyn Stevens soloed to victory in Germany at the Koeln-Schuld-Frechen Spring classic. “It was a really fun race,” said Stevens, “as there were a lot of people out on the roads watching the race and it was perfect weather.”

Last but not least, on Monday, Gatis Smukulis of the mens team spent 145K on the attack to win Stage 1 of the Tour of Catalunya. The 23-year-old took off in the first hour of racing and shook off all other break aways close to the finish before he powered across the line alone. His win is HTC-Highroad’s 18th of the 2011 season.

For more information about HTC-Highroads visit www.highroadsports.com

Updated Videos and Awards Pages
As usual, the Lezyne team is hard at work bringing you more information and videos. Recently we have added a few more videos to the Videos Page. There is now a video review for every Lezyne Hydration pack. We also updated the Awards page with all the product awards Lezyne has won, including the Eurobike award for the Alloy cage and the Travel Floor Drive.

Check out the updates here:
* New Videos
* Awards Page